The Top 5 Reasons to Implement a Plastic Card Program in Business
The credit card is just a powerful sales and promotion tool for UK business owners. Besides charge cards, you will find plastic discount cards, plastic membership cards and other forms of plastic cards that business owners offer with their customers. Here’s some basic information regarding implementing a credit card program in your business.
Reason #1: Targeted Campaigns and Promotions
The information your business collects from customer’s plastic cards lets you fine-tune your services and products for specific segments or sets of customers. While some customers feel that a printed credit card collects a lot of information and could compromise their personal information, many other customers welcome these and other forms of tarjetas de fidelizacion due to the “perks,” discounts and privileges attached with their use.
Reason #2: Reduced Advertising and Marketing Costs
In the event that you institute a plastic loyalty card or discount card, you’re likely to see reduced advertising and marketing costs because when customers possess this kind of card, they believe that they receive better deals from you than from competitors who do not offer a tarjetas plasticas. This encourages them to see your business and never having to be constantly motivated by costly advertising.
Reason #3: Increased Repeat Business
When you yourself have a tarjetas de fidelizacion or other type of card program, you’re likely to find an increase in repeat business because the card makes customers feel savvy and special. They perceive they are receiving benefits and discounts not open to customers who do not have a PVC credit card from your business.
Reason #4: Improved Feedback and Analytics
While in its simplest form, a custom credit card for can simply have a distinctive number onto it, more tangible benefits will accrue if the card has a magnetic strip or barcode. This can enable you to measure the success of sales and promotions and track customers spending habits.
Reason #5: Increased Customer Retention and Customer Value
According to Fred Reichheld, a highly regarded authority on loyalty-oriented business strategies, in the event that you boost your customer retention rate by simply 5%, you stand to gain 75% in customer value. Reichheld cites an array of other benefits, including increasing sales from your existing customer base, identifying problems earlier and improving profitability.